Marketing Plan Basics Essay - 2905 Words

Marketing Plan Basics Advertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the organization, and the results of the marketing analysis, including the positioning statement. The plan usually includes what target markets you want to reach, what features and benefits you want to convey to them, how you will convey it to them (this is often called your advertising campaign), who is responsible to carry the various activities in the plan and how much money is budgeted for this effort. Successful†¦show more content†¦Basic Methods to Get Feedback from Customers Far too often, we think we know what our customers think and want because -- well, we just know, thats all. Wrong! Businesses cant be successful if they dont continue to meet the needs of their customers. Period. There should be few activities as important as finding out what your customers want for products and services and finding out what they think of yours. Fortunately, there are a variety of practical methods that businesses can use to feedback from customers. The methods you choose and how you use them depend on what the type of feedback that you want from customers, for example, to find out their needs in products and services, what they think about your products and services, etc. Employees -- Your employees of usually the people who interact the most with your customers. Ask them about products and services that customers are asking for. Ask employees about what the customers complain about. Comment Cards -- Provide brief, half-page comment cards on which they can answer basic questions such as: Were you satisfied with our services? How could we provide the perfect services? Are there any services youd like to see that dont exist yet? Competition -- What is your competition selling? Ask people who shop there. Many people dont notice sales or major items in stores. Start coaching those around you to notice whats going on with yourShow MoreRelatedMarketing Plan Basics9903 Words   |  40 PagesThe Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan: • forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. • forces the marketing personnel to look externally in order to fully understandRead MoreA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. 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